Choice in Action

Logo redesign created for Choice in Action, which offers personal and corporate coaching, and developed a logotype to be used on future print collateral.

Details: Client chose colors of burgundy and blue and requested if either a sort of “word cloud” describing aspects of coaching, or their preferred quote, could be incorporated into the design. Both goals were accomplished, as words such as “strategic goal- setting, conscientious decisionmaking, stress management, purpose-based living, mindfulness, personal & professional development” were ghosted on both the front and back in a slightly darker hue, to describe some of the benefits of life coaching. The quote “Between stimulus and response, there is a space./In that space in our power to choose a response./ In our response lies our growth and our freedom. – Victor Frankl” was incorporated on the card back, and serves a conversation starter, when the card is received. Additionally the blue on the back of the card has a lighter graduated burst in the center, metaphorically representing “illumination” and “awareness”.