Sociologists for Women in Society (SWS)

Logo redesign created for Sociologists for Women in Society (SWS), a nonprofit, scientific and educational organization working to improve women’s lives through advancing and supporting feminist sociological research, activism and scholars.

Details: Client also requested that the image be a metaphorical rather than literal depiction of it’s highly diversified member base, which was illustrated via the radiating nucleus of the “S” for “society”. Additionally, consideration was taken to include the color purple to maintain a connection to the original logo created in the 1970′s, yet with the addition a new, more modern color scheme that would not be quickly dated or perceived as stereotypically feminine colors.